El Centro, CA
Medic First
Web Design, SEO, Google Business Profile · 6-Month Performance Summary (Updated)
196
GBP Phone Calls
6 months
1,490
Search Clicks
6 months
7,093
GBP Impressions
6 months
5.0
Google Rating
The Challenge
Medic First had a website and Google Business Profile, but neither was fully optimized for local search. Competitors were appearing more prominently in the local map pack when potential students searched for "CPR certification near me" or "BLS classes." Students in El Centro, Yuma, and San Marcos were finding other providers instead. The site also required manual registration management, creating unnecessary friction for new students.
What We Did
We rebuilt the entire site on a custom WordPress platform with our WordPress-optimized hosting, dramatically improving performance and load times. We created dedicated landing pages for each service area with location-specific content, structured data, and optimized metadata targeting high-intent keywords. We developed a custom plugin to integrate their course scheduling system directly into the website, enabling seamless online registration. The Google Business Profile was fully re-optimized and connected to the new site.
Google Business Profile
| Total Profile Impressions | 7,093 |
| Direct Phone Calls | 196 |
| Direction Requests | 359 |
| Website Clicks from Profile | 456 |
| Total Profile Interactions | 652 |
| Mobile Share of Interactions | 75% of all interactions |
| Google Rating | 5.0 stars |
Google Search Console
| Total Search Clicks | 1,490 |
| Total Impressions | 55,086 |
| Click-Through Rate | 2.70% |
| Average Position | 11.26 |
| Mobile Clicks | 991 (67%) |
| Desktop Clicks | 489 (33%) |
Top Search Terms
| Search Query | Clicks | Impressions |
|---|---|---|
| medic first | 68 | 201 |
| medic first el centro | 56 | 149 |
| medic first aid | 13 | 77 |
| medic first aid cpr | 13 | 17 |
| cpr classes near me | 11 | 41 |
| medicfirst | 11 | 15 |
Website Analytics
| Total Website Users | +220% |
| New Users | +224% |
| Total Page Views | +178% |
| Click Events (Engagement) | +1,687% |
Traffic Growth by Channel
| Organic Search | +195% |
| Direct Traffic | +307% |
| Referral Traffic | +329% |
Medic First continues to dominate local search for CPR and first aid certification in the Imperial Valley. With 196 direct phone calls, 359 direction requests, and 456 website clicks from their Google Business Profile in the most recent 6 months alone, students are finding them and choosing them over every competitor. Contact page views and a 5.0-star rating show the new website keeps converting visitors into students.
Data pulled from Google Search Console, Google Analytics 4, and Google Business Profile via Windsor.ai.
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